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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Info
Cover for Winter tourism: trends and challenges.

This book on winter tourism consists of three parts. Part I is addressed to current challenges in winter tourism including regional planning, socio-cultural conditions, climate change and economic challenges. Part II gives an overview of behavioural research in winter tourism. The authors present...

Author(s)
Pröbstl, U.; Richins, H.; Türk, S.
ISBN
2019 CABI (H ISBN 9781786395207)
Type
Book
CABI Book Info
Cover for Tourism and leisure behaviour in an ageing world.

This is the second edition to the book Growing Older: Tourism and Leisure Behaviour of Older Adults. Similar to the first edition, its focus is to provide the latest research about the characteristics, tourist behaviour, and leisure needs of baby boomers, seniors, and older adults. This edition has ...

Author(s)
Patterson, I.
ISBN
2018 CABI (H ISBN 9781786390943)
Type
Book
CABI Book Info
Cover for Visitor management in tourism destinations.

This book considers visitor management (VM) as a component of destination management at all levels of a destination and involving a wide range of stakeholders. It aims to demonstrate current knowledge on VM and to provide insights into conceptual issues rather than providing merely descriptive case ...

Author(s)
Albrecht, J. N.
ISBN
2017 CABI (H ISBN 9781780647357)
Type
Book
CABI Book Info
Cover for Food and wine tourism: integrating food, travel and <i xmlns="http://www.w3.org/1999/xhtml">terroir</i>.

This book integrates theory and practice in food and wine tourism. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business; discusses the importance of 'terroir' in food tourism; and looks at the food tourists and their behaviour, the...

Author(s)
Croce, E.; Perri, G.
ISBN
2017 CABI (H ISBN 9781786391278)
Type
Book
CABI Book Info
Cover for Tourist behaviour: an international perspective.

This book aims to review and to stimulate interest in a number of emerging and fresh topics in tourist behaviour and experience from a distinctively contemporary perspective. It has been designed to follow a systematic order, following the major stages of the consumer behaviour model. The book has...

Author(s)
Kozak, M.; Kozak, N.
ISBN
2016 CABI (H ISBN 9781780648125)
Type
Book
CABI Book Info
Cover for Handbook of scales in tourism and hospitality research.

This handbook compiles and presents over 200 measurement scales that capture a variety of concepts and constructs used in hospitality and tourism studies. Categories covered include: motivation scales; residents' perceptions and attitudes scales; image scales; performance evaluation, quality...

Author(s)
Gursoy, D.; Uysal, M.; Sirakaya-Turk, E.; Ekinci, Y.; Baloglu, S.
ISBN
2015 CABI (H ISBN 9781780644530)
Type
Book
CABI Book Info
Cover for Medical tourism.

This book examines medical tourism as an emerging component of the tourist industry and a distinct and controversial element of health provision. The book consists of 10 chapters. The first chapter discusses the reasons why medical tourism has emerged. The second chapter examines a vast range of...

Author(s)
Connell, J.
ISBN
2011 CABI (H ISBN 9781845936600)
Type
Book
CABI Book Info
Cover for Contemporary tourist behaviour: yourself and others as tourists.

This book examines the tourist, in all its varied forms, and consists of 16 chapters presented in four parts. Chapter 1 examines the definition of a tourist, the misconceptions about tourists, types of tourists and distinction between tourists, travellers and visitors. Chapter 2 elucidates tourist...

Author(s)
Bowen, D.; Clarke, J.
ISBN
2009 CABI (H ISBN 9781845935207)
Type
Book
CABI Book Info
Cover for Tourism and Generation Y.

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo ...

Author(s)
Benckendorff, P.; Moscardo, G.; Pendergast, D.
ISBN
2009 CABI (H ISBN 9781845936013)
Type
Book

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