This chapter first describes what is and what constitutes a memorable experience and addresses afterwards the issue of how to engage tourists to collaborate in the co-creation of such experiences. The chapter considers involvement in tourist experiences as a mediator and moderator variable in value ...

This chapter outlines appropriate tourism planning and development strategies for island environments and discusses the issues and challenges with these to suggest paths for tourism development success. The case of Cuba is considered, regarding its transition and plans for tourism, as the country...

In an increasingly global environment, leisure, recreation and tourism managers are confronted by diverse populations of employees and customers. As managers, you will hire and manage employees who come from multiple cultural backgrounds and nationalities. As marketers, you will attempt to satisfy...

This chapter first describes what is and what constitutes a memorable experience and addresses afterwards the issue of how to engage tourists to collaborate in the co-creation of such experiences. The chapter considers involvement in tourist experiences as a mediator and moderator variable in value ...

This chapter examines some of the issues and concerns that one should consider and address when planning a cross-cultural study or when reading a document reporting on cross-cultural issues, in the context of leisure, recreation and tourism. The chapter proposes methodological guidelines to help...