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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for The development and design of ski resorts: from theory to practice.

This chapter takes a look at the design and planning process for ski resorts, which involves the following key stages: gaining development approval; analyzing site feasibility; deciding on design guidelines; and choosing development styles. Included is a case study about arguably the world's most...

Author(s)
Hudson, S.; Hudson, L.
ISBN
2016 CABI (H ISBN 9781780644608)
Type
Book chapter
CABI Book Chapter Info
Cover for The role of research in improving tourism and hospitality services: measuring service quality.

This chapter first presents an overview of marketing/applied research in tourism and hospitality. It then assesses the four main methods of measuring customer service quality (importance performance analysis (IPA), SERVQUAL, SERVPERF, and SERVQUAL × Importance), and then in a case study, compares...

Author(s)
Hudson, S.; Miller, G. A.; Hudson, P.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Applying the mystery shopping technique: the case of Lunn Poly.

This chapter considers the value of mystery shopping as a research instrument and its applicability to the tourism industry. A case study is presented, reporting on a programme of mystery shopping developed by a travel agency (Lunn Poly) in the UK. The study focuses on the way mystery shopping...

Author(s)
Miller, G.; Hudson, S.; Turner, R.
ISBN
2005 CABI Publishing (H ISBN 9780851999968)
Type
Book chapter
CABI Book Chapter Info
Cover for Developing operational measures for the components of a destination competitiveness / sustainability model: consumer versus managerial perspectives.

This paper provides a detailed set of guidelines for developing operational measures for each component of a destination competitiveness/sustainability model. The process suggested includes a strong consumer orientation to complement the industry-based measures that are traditionally employed.

Author(s)
Ritchie, J. R. B.; Crouch, G. I.; Hudson, S.
ISBN
2001 CABI Publishing (H ISBN 9780851995359)
Type
Book chapter