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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for 'The river city'? Conflicts in the development of a tourism destination brand for Brisbane.

This chapter draws on the political underpinnings of destination marketing and explores how the image of the Brisbane River produced a controversy that allows a better understanding of the problems that relate organic and inorganic images of a destination. While the Brisbane River flows through the ...

Marzano, G.; Laws, E.; Scott, N.
2009 CABI (H ISBN 9781845934682)
Book chapter