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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Setting a brand image through film tourism.

This chapter explains niche tourism, brand and brand image, destination brand/image and film tourism and then discusses the contribution of film tourism to the brand image of niche destinations.

Author(s)
Bayram, G. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and branding.

This chapter describes the role of events in relation to branding. First, it looks at what a brand is and what its attributes are. Then, it discusses the significance of brands from the perspective of the producer as well as that of the consumer. This is followed by a discussion of the building of...

Author(s)
Velthoven, T. van; Olderen, R. van; Gerritsen, D.
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and city marketing: the role of events in cities.

City marketing is a form of marketing that utilizes events, among other things, to make a city pleasant to live in and attractive for inhabitants, companies and visitors, and to do this in a sustainable way. This chapter covers the emergence of city marketing and city branding, and the relevant...

Author(s)
Mierlo, J. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Chapter Info
Cover for Brand Dubai: sustaining its luxury image.

This chapter looks at the sustainable nature of the 'Dubai Luxury Brand' and its ever-expanding hospitality and tourism industries, raising arguments about its long-term sustainability as a luxury destination. As discussed in this chapter, the concept of luxury is contradictory to the sustainable...

Author(s)
Heyes, A.; Nadkarni, S.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Branding of Spanish civil war sites to promote sustainable rural tourism.

This chapter analyses the use of branding of Spanish Civil War sites to promote sustainable rural tourism from a Triple Bottom Line perspective, i.e. economic, social and environmental sustainability. A review is first presented on dark tourism and its potential contribution to the sustainability...

Author(s)
Alabau-Montoya, J.; Ruiz-Molina, M. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for The relationship of food, tourism, destination branding and marketing.

This chapter uses many examples, especially from South Africa, Malawi and Gambia, in order to highlight the relationship of tourism, food, destination branding and marketing. It explains branding and brands, the relationship between brands and destination, and how food brands are related to tourism ...

Author(s)
Mankhomwa, E.; Chilembwe, J. M.; Mweiwa, V. R.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Sustainable tourism policies and corporate branding: case of LUX* resorts & hotels.

This chapter investigates how a major hotel group based in Mauritius, LUX* Resorts & Hotels, has implemented policies geared towards sustainable development. It discusses how the group aligns its strategies with national and international sustainable policies and sheds some light on the types...

Author(s)
Naidoo, P.; Ramseook-Munhurrun, P.; Sowamber, V.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Info
Cover for Events as a strategic marketing tool: 2nd edition.

This book is primarily about the way in which organizations utilize events as a marketing tool to reach out to and connect with their visitors. For this second revised edition, the entire book has been updated; examples have been replaced or added and all texts have been critically examined. The...

Author(s)
Gerritsen, D.; Olderen, R. van; Mierlo, J. van; Rooijackers, M.; Velthoven, T. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book
CABI Book Chapter Info
Cover for Peru and Nicaragua: tourism development in post-conflict eras.

Based on long-term and local-level ethnographic research, this chapter examines post-conflict tourism in Peru and Nicaragua. It analyses the ways in which both countries attempted to shield visitors from the recent past of conflict, violence and even revolution, and turned instead to cultivating...

Author(s)
Monterrubio, C.; Andriotis, K.; Stylidis, D.; Babb, F. E.
ISBN
2020 CABI (H ISBN 9781789243048)
Type
Book chapter

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