This chapter starts with a definition of communication. Next, it deals with the communication model and the position of events in this model. The chapter demonstrates that events have news value, while addressing the relationship between new media and events. The chapter concludes with a section on ...

The concept and design of an event should be developed from the strategic objectives following from the four strategies of relationship marketing, marketing communication, branding and city marketing. The concept should be based on the values of visitor groups and on the values, vision and mission...

This handbook is for journalists, researchers and policy makers who are interested in working in science communication for water, peace and cooperation, and who are searching for ideas and inspiration. It features descriptions on, and reflections of, the activities (including action research,...

This chapter gives a brief introduction of the book and topics covered on water diplomacy and water reporting. The first section or theme of the book gives a background on water diplomacy and how it intersects with gender inclusiveness, sheds light on the inspiring experience of 'Informing Change...

This chapter focuses more on experiences of communication and reporting on water conflicts and cooperation; it offers insights on covering sensitive issues, going beyond national interest, and how journalists can address key issues, in a way that informs constructive policies and boosts...

In May 2017, a workshop was held in Cairo, Egypt, to explore ways in which researchers doing research on topics related to the Nile Basin can work with journalists, aiming for better communication of science through media. The workshop hosted 40 participants, including communication specialists,...

This chapter addressed cases in the first-opinion practice, including communication with owners and practice design.

This chapter presents a case study that examined the narratives told about elephants at tourist venues in Phuket, Thailand, and what these narratives communicate to Thai and foreign tourists as appropriate beliefs, values and actions regarding elephants. The observed attractions in Phuket presented ...

This book chapter seeks to: (i) consider models of communication and assess their relevance to health communication; (ii) suggest that health promotion must adopt participatory means of communication; (iii) critique top-down 'banking' approaches to communication and education; (iv) discuss the...

This chapter addresses the implementation of knowledge to improve animal care and welfare. Topics include the use of animal-based measurements to motivate farmers to reduce lameness and other welfare problems; how to use social marketing methods and innovation methods to promote improvements on the ...