This book chapter defines and describes the concept of perception, describes the theories which relate to perceptions, including perceptual process and gestalt principles, describes the influences of perceptions and senses on the purchase and consumption of food and drink, and explains the...

This book chapter defines and describes the concepts of learning and memory, describes the theories which relate to learning and memory, describes the influences of learning and memory on the purchase and consumption of food and drink, and explains the approaches that are employed by agribusinesses ...

This book chapter explains how attitudes affect consumer behaviour, understands how attitudes are different among consumers, discusses the theories and models that explain consumer attitudes, explains how attitudes are for, explains how consumer attitudes can be changed, and explain how the...

Animal welfare is often claimed to be a 'public good', i.e. requiring government intervention and legislation to ensure that animal welfare is respected. In other words, markets, on their own, cannot be relied on to deliver socially acceptable animal welfare. In fact, the issues surrounding animal...

This chapter describes the popularity of farmers' markets and its impact on local food sales, food supply and food security. The environmental impact (e.g., pollution) of producing and buying local foods, and consumer's trust to local farmers are discussed. The misguided theory of food...

This chapter discusses the concept of tourism destination image, pointing out that image is not the same as brand. It also considers how image is formed and how it can be changed by changing the destination's marketing strategy.

This chapter provides an overview of the organic agriculture and Fair Trade certification bodies, and discusses how organic agriculture and Fair Trade differ with respect to scope, consumer motivation, certification, microfinance institutions and price mechanisms.

In this chapter the factors affecting the choice of genotypes for organic poultry farming were discussed focusing on consumer attitudes, types of poultry (egg producers and meat producers) and breed and strains of the poultry animals.

This chapter introduces the most important classic tenets in consumer behaviour with respect to their applicability in the tourism field. The chapter first deals with behavioural determinants of a broader nature, concentrating on reference group influences. Next, concepts concerning the individual...

The effect of consumer/public opinion, attitudes and preferences on the welfare of farmed animals is described.