This chapter describes how standards implemented by major meat buyers can be used to improve welfare, how different marketing systems can either improve welfare or make it worse, how to use incentive payments to improve welfare, the negative effects of biological overload of an animal on its...

This chapter provides practical guidelines to study the incorporation of sustainability into public tourism policies, with an intensive focus on promoting the incorporation of sustainability into tourist's behaviour. The output allows the identification of a set of issues of great interest,...

The aim of this chapter is to present a set of principles that can be used by the hospitality industry to 'nudge' consumers to act more responsibly. The first section presents an underlying context of social responsibility; this is then applied to the characteristics of hospitality. In synthesizing ...

The main purpose of this chapter is to give an overview of how important experiential marketing is for quality in hospitality services. With this aim in mind, the chapter opens by defining service experience, setting the scene for service encounters and giving credit to the huge role service plays...

This chapter provides a comprehensive introduction to both consumer motivation and to marketing in a tourism context. It provides an outline of the strategies and methods used by tourism businesses to play to consumer motivations in order to positively influence consumer behaviour. The chapter...

This book contains 15 chapters that uses theories and frameworks from the mainstream consumer behaviour discipline but applies and discusses them in the context of food and drink. In addition, the book has incorporated new frameworks such as the model of the consumer decision-making process in...

This book chapter defines consumer behaviour and be aware of its key influences, as well as understand its multidisciplinary nature, explains the characteristics of agricultural products, and describes the trends and overview of the food and drink sector, globally, including production,...

This book chapter defines the concept of a model and explain the relevance of models, identifies the key influences on consumer behaviour, illustrates and explains the various models and frameworks of consumer behaviour, and demonstrates the applicability of various models of consumer behaviour by...

This book chapter defines and describes the concepts of learning and memory, describes the theories which relate to learning and memory, describes the influences of learning and memory on the purchase and consumption of food and drink, and explains the approaches that are employed by agribusinesses ...

This book chapter explains how attitudes affect consumer behaviour, understands how attitudes are different among consumers, discusses the theories and models that explain consumer attitudes, explains how attitudes are for, explains how consumer attitudes can be changed, and explain how the...