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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Chapter Info
Cover for The relationship of food, tourism, destination branding and marketing.

This chapter uses many examples, especially from South Africa, Malawi and Gambia, in order to highlight the relationship of tourism, food, destination branding and marketing. It explains branding and brands, the relationship between brands and destination, and how food brands are related to tourism ...

Author(s)
Mankhomwa, E.; Chilembwe, J. M.; Mweiwa, V. R.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Food and beverage.

The food and beverage segment, its link to gastronomy, and the importance of gastronomy and its services in the context of tourism, are explained. Definitions of some of the concepts related to 'food and beverage' are also presented.

Author(s)
Lohmann, G.; Panosso Netto, A.; Gimenes-Minasse, M. H. S. G.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for The spirit of a place on a plate.

This chapter (i) defines and contextualizes food and wine tourism; (ii) explores how sustainable practices may affect food and wine tourism strategic vision and operational marketing; and (iii) considers the importance of tourism 'quality' as the combination of technical, emotional and...

Author(s)
Croce, E.; Perri, G.
ISBN
2017 CABI (H ISBN 9781786391278)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourists on the food and wine trail: who are they?

This chapter (i) examines the behaviour of food and wine tourists; (ii) defines and describes different food and wine tourism target groups; and (iii) provides useful guidelines (etiquette) for tourists to follow before, during and after the visit.

Author(s)
Croce, E.; Perri, G.
ISBN
2017 CABI (H ISBN 9781786391278)
Type
Book chapter
CABI Book Chapter Info
Cover for Transforming a <i xmlns="http://www.w3.org/1999/xhtml">terroir</i> into a tourist destination.

This chapter (i) identifies differences and points of connection between 'global tourist product' and 'specific tourist product'; (ii) shows how to build the right gastronomic tourist product in the right place; and (iii) discusses how to communicate the identity of a tourist 'terroir'.

Author(s)
Croce, E.; Perri, G.
ISBN
2017 CABI (H ISBN 9781786391278)
Type
Book chapter
CABI Book Chapter Info
Cover for The supply side: the actors involved in food and wine production.

This chapter offers guidelines on how (i) to organize and manage food and wine tours in producing establishments and companies, (ii) lead a tasting session in a professional way, and (iii) welcome and involve children in food and drink visits.

Author(s)
Croce, E.; Perri, G.
ISBN
2017 CABI (H ISBN 9781786391278)
Type
Book chapter
CABI Book Chapter Info
Cover for Designing a life experience: itinerary planning and organization.

This chapter discusses how to plan and organize a gastronomic package tour, including how to build a travel brochure, and to analyse and select potential providers (food companies, hospitality, catering and other services). Technical strategies in itinerary planning are discussed.

Author(s)
Croce, E.; Perri, G.
ISBN
2017 CABI (H ISBN 9781786391278)
Type
Book chapter
CABI Book Chapter Info
Cover for Participatory location-based learning and ICT as tools to increase international reputation of a wellbeing destination in rural areas: a case study.

This chapter presents the case of an international student competition where students had an active role in promoting the Fermo territory (Marche Region, Italy), through social media by leveraging on Mediterranean diet lifestyle and associated health and wellbeing benefits. The main aim is to...

Author(s)
Cavicchi, A.; Frontoni, E.; Pierdicca, R.; Rinaldi, C.; Bertella, G.; Santini, C.
ISBN
2018 CAB International (H ISBN 9781786391315)
Type
Book chapter
CABI Book Chapter Info
Cover for Accommodation.

This chapter presents an overview of different segments of accommodation for culinary tourists, namely: hotel accommodation; bed and breakfast; farm stay; glamping; and country houses.

Author(s)
Stanley, J.; Stanley, L.
ISBN
2015 CABI (H ISBN 9781780645018)
Type
Book chapter

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