Cookies on CAB eBooks

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

Results per page:

Search results

CABI Book Chapter Info
Cover for Analysing the structure of destinations.

This chapter addresses core methodological issues which arise in analysing the spatial and organizational structure of destinations. Analysis of the spatial structure of destinations focuses on the location, distribution and interaction of phenomena, while the analysis of the organizational...

Author(s)
Pearce, D. G.
ISBN
2021 CABI (H ISBN 9781789245837)
Type
Book chapter
CABI Book Chapter Info
Cover for Digital marketing and virtual tourism to enhance destination accessibility.

This chapter discusses the opportunities offered by digital marketing in tourism as well as the rise of virtual tours which provides a fertile environment for potential visitors to explore virtual representations of tourism destinations.

Author(s)
Çınar, K.; Weiss, D.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Introduction: using events as a strategic marketing tool.

This chapter explains what events are and how organizations can use them in strategic marketing. Moreover, it discusses several types of events and introduces the EVENTS model developed at the Breda University of Applied Sciences as a tool to study systematically the strategic use of events....

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Event marketing.

This chapter starts with an explanation of what event marketing means. Then, it places this form of marketing in a broader context. After a description of the various types of event marketing, its advantages and disadvantages are presented. The chapter finishes with a number of tips relating to the ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and customer relationship marketing.

The central theme of this chapter is the role of events in relationship marketing. After a brief sketch of the history of this form of marketing, the chapter discusses the three Rs: reputation, relationships and reciprocity. Next, it focuses extensively on relationship events. The chapter finishes...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and marketing communication.

This chapter starts with a definition of communication. Next, it deals with the communication model and the position of events in this model. The chapter demonstrates that events have news value, while addressing the relationship between new media and events. The chapter concludes with a section on ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and branding.

This chapter describes the role of events in relation to branding. First, it looks at what a brand is and what its attributes are. Then, it discusses the significance of brands from the perspective of the producer as well as that of the consumer. This is followed by a discussion of the building of...

Author(s)
Velthoven, T. van; Olderen, R. van; Gerritsen, D.
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for The translation of strategy into concept.

The concept and design of an event should be developed from the strategic objectives following from the four strategies of relationship marketing, marketing communication, branding and city marketing. The concept should be based on the values of visitor groups and on the values, vision and mission...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Info
Cover for Managing hospitality experiences.

This textbook provides a detailed insight into the ways in which hospitality experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout...

Author(s)
Kenyon, A. J.; Robinson, P.; Musgrave, J.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book
CABI Book Chapter Info
Cover for Visitor attractions.

This chapter explores the diversity of different attractions: constructed, natural, event-related and activity-based. Some of the aspects of attractions that are important to understand are discussed, including their ownership and management structure, their target market and the orientation of the ...

Author(s)
Robinson, P.; Lück, M.; Smith, S.
ISBN
2020 CABI (H ISBN 9781789241488)
Type
Book chapter

Refine Results

Sort Order
Author
Geographical Location
Item Type
Subject Topics