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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Events as a strategic marketing tool: 2nd edition.

This book is primarily about the way in which organizations utilize events as a marketing tool to reach out to and connect with their visitors. For this second revised edition, the entire book has been updated; examples have been replaced or added and all texts have been critically examined. The...

Author(s)
Gerritsen, D.; Olderen, R. van; Mierlo, J. van; Rooijackers, M.; Velthoven, T. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book
CABI Book Chapter Info
Cover for Effect measurement and evaluation.

The central issues of this final chapter are effect measurement and evaluation of events. It discusses in more detail the Plan–Do–Check–Act (PDCA) cycle, because measuring effects and evaluation are only useful when the PDCA cycle is taken as a starting point. The chapter also describes effects and ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Measuring emotional intelligence in tourism and hospitality.

This chapter explains the importance of measuring the emotional intelligence of service staff in tourism and hospitality and how this task can be implemented in an efficient and effective manner.

Author(s)
Boz, H.; Koc, E.
ISBN
2019 CAB International (H ISBN 9781786398314)
Type
Book chapter
CABI Book Chapter Info
Cover for Service quality and emotional intelligence.

This chapter first discusses service quality and the key models used for its measurement. Next it discusses how service quality relates to both emotional intelligence and emotional labour. Thirdly, the chapter provides an application of the SERVQUAL model to emotional intelligence and labour. The...

Author(s)
Baker, M. A.
ISBN
2019 CAB International (H ISBN 9781786398314)
Type
Book chapter
CABI Book Chapter Info
Cover for Statistics and data: what do numbers have to do with trees?

This chapter defines the term statistics, which is generally subdivided into two distinct fields: descriptive statistics and statistical inference. The chapter also discusses data, the building blocks of statistics; and introduces data collection procedures and measurement scales applied in forest...

Author(s)
Kozak, A.; Kozak, R. A.; Staudhammer, C. L.; Watts, S. B.
ISBN
2019 CABI (H ISBN 9781789243307)
Type
Book chapter
CABI Book Chapter Info
Cover for Descriptive statistics: making sense of data.

To adequately monitor and manage natural resources, such as forests and rangelands, many very large data sets are compiled. In this light, the chapter explores the tools used to make data sets more comprehensible. By organizing variables into tables, charts and graphs, and by calculating numbers...

Author(s)
Kozak, A.; Kozak, R. A.; Staudhammer, C. L.; Watts, S. B.
ISBN
2019 CABI (H ISBN 9781789243307)
Type
Book chapter
CABI Book Chapter Info
Cover for Regression and correlation: relationships between variables.

This chapter examines statistical procedures to derive mathematical relationships between sampled tree volume and sampled dbh, tree height and/or basal area. The tools that will be used to derive these relationships are regression and correlation analyses.

Author(s)
Kozak, A.; Kozak, R. A.; Staudhammer, C. L.; Watts, S. B.
ISBN
2019 CABI (H ISBN 9781789243307)
Type
Book chapter
CABI Book Chapter Info
Cover for Training and testing bees.

In the past, bees have usually been trained by a method that in detail was unique for each investigator, some of whom used quite different arrangements and sizes of the display. The standard method of encouraging the bees to search and look at the display, invented by Lubbock, Turner, and again by...

Author(s)
Horridge, A.
ISBN
2019 CABI (H ISBN 9781789240894)
Type
Book chapter
CABI Book Info
Cover for Air pollution: sources, impacts and controls.

This book with 12 chapters aims to provide a broad overview of the issues surrounding air pollution and how to control and monitor pollution levels. Beginning with a brief background on the subject, the book moves on to discuss global emissions, with an emphasis on megacities and their effects....

Author(s)
Saxena, P.; Naik, V.
ISBN
2019 CAB International (H ISBN 9781786393890)
Type
Book
CABI Book Chapter Info
Cover for Methods for the measurement of air pollutants.

Currently, air pollution is one of the most imperative problems and has a major role in global climate change and premature deaths throughout the world. Various types of air pollutants (e.g. particulate matter, NOx, SOx, CO and O3) are present in the atmosphere and have significant effects on human ...

Author(s)
Tiwari, S.; Neha Mishra
ISBN
2019 CAB International (H ISBN 9781786393890)
Type
Book chapter

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