Cookies on CAB eBooks

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

Results per page:

Search results

CABI Book Chapter Info
Cover for Structure of coastal resorts.

The focus in this chapter is on those destinations where tourism is a dominant function and the beach and coastal waters are a prime attraction. Their morphology is considered first, i.e. the spatial arrangement of basic structural features which demonstrate a close relationship between...

Author(s)
Pearce, D. G.
ISBN
2021 CABI (H ISBN 9781789245837)
Type
Book chapter
CABI Book Chapter Info
Cover for Managing workers in hospitality operations.

This chapter examines the key role played by the people who work in the hospitality industry. It presents a literature review that highlights the three themes that frame this chapter: People, Production and Place. A fourth, Promotion, is introduced. The People theme addresses challenges encountered ...

Author(s)
Pryce, J.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Chapter Info
Cover for Supply chains, logistics and the service experience.

This chapter explores the organization of hospitality operations in terms of flow of information, services and resources. In particular, it analyses the effective planning and management of facilities and processes, involving operational issues such as location, information handling and supply of...

Author(s)
Robinson, P.; Oriade, A.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Chapter Info
Cover for The service delivery process.

This chapter takes a pragmatic approach to the theories surrounding the service concept, service quality and managing services. It begins with a discussion on the background to the topic and outlines some of the external issues influencing organizations operating in the eating-out market. It then...

Author(s)
Robinson, P.; Cox, P.; Cooper, S.; Rahimi, R.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Chapter Info
Cover for Quality in hospitality services.

The main purpose of this chapter is to give an overview of how important experiential marketing is for quality in hospitality services. With this aim in mind, the chapter opens by defining service experience, setting the scene for service encounters and giving credit to the huge role service plays...

Author(s)
Díaz Meneses, G.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism supply.

This chapter defines three categories of tourism supply (tourist attractions, tourist facilities and services, and tourism-supporting infrastructure), and describes a number of characteristics of tourism supply such as its perishability, intangibility, rigidity, heterogeneity and others.

Author(s)
Lohmann, G.; Panosso Netto, A.; Rodrigues, C. B.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism marketing.

This chapter discusses the basics of marketing and how some authors have suggested expanding the '4Ps' approach to marketing considering that it is inadequate for the service sector in which tourism is located. Marketing in the tourism sector is discussed, including the use of market segmentation.

Author(s)
Lohmann, G.; Panosso Netto, A.; Leal, S. R.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for Services in irradiation treatments.

Physical mutagens, particularly gamma and X-rays, are well established in plant mutation breeding. Although gamma irradiation has been predominant, it involves the use of radioactive isotopes and requires specialist facilities (gamma cells, gamma houses and gamma fields). X-ray machines are more...

Author(s)
Nur, F.; Forster, B. P.; Osei, S. A.; Amiteye, S.; Ciomas, J.; Hoeman, S.; Jankuloski, L.
ISBN
2018 CAB International (H ISBN 9781786396211)
Type
Book chapter
CABI Book Info
Cover for Mutation breeding in oil palm: a manual.

This manual provides an introduction to mutation breeding and practical protocols on mutation induction and mutant selection in oil palm (Elaeis guineensis). Topics covered include the brief history of plant mutation breeding; health and safety considerations and guidelines in mutation induction;...

Author(s)
Nur, F.; Forster, B. P.; Osei, S. A.; Amiteye, S.; Ciomas, J.; Hoeman, S.; Jankuloski, L.
ISBN
2018 CAB International (H ISBN 9781786396211)
Type
Book
CABI Book Chapter Info
Cover for Shift to integrated pest management (IPM).

This chapter compares integrated pest management (IPM) versus conventional pest management. The marketing of IPM as a value-added service to distinguish it from conventional pest control and attract consumers is discussed. Several points that could be value additions for IPM programmes are...

Author(s)
Dhang, P.
ISBN
2018 CAB International (H ISBN 9781786395146)
Type
Book chapter

Refine Results

Sort Order
Author
Geographical Location
Item Type
Subject Topics