This chapter evaluates the characteristics of the adventure tourism customer, differentiating each into market segments and looking at motivations. It also explores the growth of lifestyle sports and the influence of the internet in propagating lifestyles and new types of adventure activities....

This chapter considers adventure lifestyles as one of the many lifestyle choices that individuals make in a postmodern society. It also explores the factors influencing increased participation in adventure lifestyles, including the professionalization of adventure sports and tourism and the...

This chapter defines leisure, sport and tourism and highlights their overlaps. It also looks at the geography of leisure, sport and tourism, which results in five different planning environments. The range of government involvement in leisure, sport and tourism is discussed, and a very broad...

This chapter describes a step-by-step approach to planning for leisure, sport and tourism focused on the concept of participation. The particular approach outlined here is the U-Plan system developed at the University of Technology Sydney. The system comprises three core modules: the...

This chapter examines the principles and methods involved in designing quality into the leisure, events, tourism and sport (LETS) product or service and the way it is experienced by the consumer. In highlighting the factors that are significant in designing service systems and processes, it...

This chapter explains the principles and main techniques of measuring service quality and consumer satisfaction used in the leisure, events, tourism and sport (LETS) industry. Quantitative methods of measuring service quality are discussed, focusing on the SERVQUAL approach as its variants are the...

This chapter examines the growth in the importance of the experience economy and the nature of the leisure, events, tourism and sport (LETS) consumer experience, and considers their implications for the management of service quality. Factors in the relationship between service quality and the LETS...

This chapter presents the author's reflections on her career choice and path in adventure sport, the positives and negatives for females working in adventure, the importance of specialization for new recruits in adventure, and the state of equal opportunity for females in this industry.

This chapter explores how certain features of Landes (France) offer a surprising connection between religion and sport, manifested through sites such as the 'Chapel of Our Lady of Rugby' at Larrivière-Saint-Savin, the 'Chapel of Our Lady of the Course Landaise' in Bascons and the 'Chapel of Our...

The main question addressed in this chapter is how the practices of kiteboarding seem to be connected to and are challenged by other practices in the light of using kiteboarding for coastal health tourism reinvention in Zeeland, the Netherlands. To answer this question, exploratory findings on the...