Cookies on CAB eBooks

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

Results per page:

Search results

CABI Book Chapter Info
Cover for Destination branding and positioning.

This chapter examines tourism destination branding and the concepts relevant to this level of place branding. A destination brand can be defined as a place perceived with certain identifiers such as name, logo (symbol), colour and slogan that distinguish it in the minds of consumers as having a...

Author(s)
Tasci, A. D. A.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book chapter
CABI Book Chapter Info
Cover for Marketing communications in the cruise industry.

This chapter introduces the reader to marketing-communications strategies and tactics used by cruise lines to build brands, generate brand awareness and promote brand propositions to target customers. Sections discuss: the history of marketing communications in the cruise industry; the changing...

Author(s)
Kwortnik, R.; Rand, J.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
CABI Book Chapter Info
Cover for The power of brand and celebrity.

This chapter examines the influence of brands on holiday decisions, and whether or not celebrities can sway tourism choices. The evidence is not incontrovertible and people may remain unmoved by the suggestion that people personally fall under the spell of either brands or the human brand of the...

Author(s)
Bowen, D.; Clarke, J.
ISBN
2009 CABI (H ISBN 9781845935207)
Type
Book chapter
CABI Book Chapter Info
Cover for Introduction.

Besides outlining the aim and organization of this book, this introductory chapter discusses the basic legal context of geographical indications (GIs), presents some definitions of origin products and related terms, and explains why countries involved negotiate on GIs with such determination.

Author(s)
Barham, E.; Sylvander, B.
ISBN
2011 CAB International (H ISBN 9781845933524)
Type
Book chapter
CABI Book Info
Cover for Labels of origin for food: local development, global recognition.

This book seeks to set geographical indications (GIs) in the context of the overall development of today's economies and societies as marked by globalization and the interaction of cultures that this entails. The book is divided into two parts. The first part (chapters 1-6) sets out the findings of ...

Author(s)
Barham, E.; Sylvander, B.
ISBN
2011 CAB International (H ISBN 9781845933524)
Type
Book
CABI Book Chapter Info
Cover for Geographical origin: a complex feature of agro-food products.

This chapter explores the source of the specificity of origin products, and the rationality and rationales of the management and regulation of their production and marketing.

Author(s)
Allaire, G.; Casabianca, F.; Thévenod-Mottet, E.
ISBN
2011 CAB International (H ISBN 9781845933524)
Type
Book chapter
CABI Book Chapter Info
Cover for Legal debates surrounding geographical indications.

This chapter explains the concepts underlying the legal approach to geographical indications (GIs) and their historical roots, and explores the different legal tools that can be used in dealing with intellectual property rights (IPRs) attached to GIs. Finally, the evolution and nature of existing...

Author(s)
Thévenod-Mottet, E.; Marie-Vivien, D.
ISBN
2011 CAB International (H ISBN 9781845933524)
Type
Book chapter
CABI Book Chapter Info
Cover for Current situation and potential development of geographical indications in Europe.

This chapter describes the current situation and potential development of geographical indications (GIs) in Europe, taking the term GI in a broad sense according to consumers' perceptions of the products offered in the market. It also analyses the types and numbers of European GI food products, the ...

Author(s)
Arfini, F.; Albisu, L. M.; Giacomini, C.
ISBN
2011 CAB International (H ISBN 9781845933524)
Type
Book chapter
CABI Book Chapter Info
Cover for Geographical indications: collective organization and management.

This chapter explains why and how, in a context of stronger competition for generic products in globalized markets, some European farmers and artisan processing enterprises have built 'strategic alliances' to coordinate the production and sales of origin food products. The first section of the...

Author(s)
Réviron, S.; Chappuis, J. M.
ISBN
2011 CAB International (H ISBN 9781845933524)
Type
Book chapter
CABI Book Chapter Info
Cover for Geographical indications, consumers and citizens.

This chapter draws mainly from existing studies in Europe to present what is known about how geographical indication (GI) products and labels are perceived and used by consumers and citizens. First, an overview is given of the nature of contemporary food markets and the role of origin within these, ...

Author(s)
Tregear, A.; Giraud, G.
ISBN
2011 CAB International (H ISBN 9781845933524)
Type
Book chapter

Refine Results

Sort Order
Author
Geographical Location
Item Type
Subject Topics