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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Chapter Info
Cover for Keys strategies to promote the incorporation of sustainability in tourists' behaviour.

This chapter provides practical guidelines to study the incorporation of sustainability into public tourism policies, with an intensive focus on promoting the incorporation of sustainability into tourist's behaviour. The output allows the identification of a set of issues of great interest,...

Author(s)
López-Sánchez, Y.; Pulido-Fernández, J. I.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Setting a brand image through film tourism.

This chapter explains niche tourism, brand and brand image, destination brand/image and film tourism and then discusses the contribution of film tourism to the brand image of niche destinations.

Author(s)
Bayram, G. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Digital marketing and virtual tourism to enhance destination accessibility.

This chapter discusses the opportunities offered by digital marketing in tourism as well as the rise of virtual tours which provides a fertile environment for potential visitors to explore virtual representations of tourism destinations.

Author(s)
Çınar, K.; Weiss, D.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Security issues and the image of tourist destination.

This chapter discusses (i) why the tourism industry is so attractive to terrorism and domestic crime; (ii) the formation of tourist destination image and its multiple facets; and (iii) the elements of tourism security.

Author(s)
Amorim, E.; Korstanje, M. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Brand Dubai: sustaining its luxury image.

This chapter looks at the sustainable nature of the 'Dubai Luxury Brand' and its ever-expanding hospitality and tourism industries, raising arguments about its long-term sustainability as a luxury destination. As discussed in this chapter, the concept of luxury is contradictory to the sustainable...

Author(s)
Heyes, A.; Nadkarni, S.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Branding of Spanish civil war sites to promote sustainable rural tourism.

This chapter analyses the use of branding of Spanish Civil War sites to promote sustainable rural tourism from a Triple Bottom Line perspective, i.e. economic, social and environmental sustainability. A review is first presented on dark tourism and its potential contribution to the sustainability...

Author(s)
Alabau-Montoya, J.; Ruiz-Molina, M. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for The relationship of food, tourism, destination branding and marketing.

This chapter uses many examples, especially from South Africa, Malawi and Gambia, in order to highlight the relationship of tourism, food, destination branding and marketing. It explains branding and brands, the relationship between brands and destination, and how food brands are related to tourism ...

Author(s)
Mankhomwa, E.; Chilembwe, J. M.; Mweiwa, V. R.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for A theoretical approach to strategies of marketing in the scope of tourism destination types.

This chapter identifies different types of destinations in tourism (namely, urban, cultural tourism, sports tourism, business tourism, Cittaslow, brand and resort destinations) and develops a theoretical approach to different marketing strategies based on these types of destinations. Various...

Author(s)
Bașarangİl, İ.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for Enhancing a destination's marketing and promotion: lessons from Malaysia.

This chapter aims to document the issues and challenges facing Malaysia in promoting itself as a top international tourism destination. It begins with a review of the literature on 'what should be' and continues with presenting the issues and challenges of destination marketing in the context of...

Author(s)
Azilah Kasim; Ling LimCha
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter

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